Last week I promised you some interviews with great MLM/direct selling and party plan companies. Every few weeks, we will highlight one of these great companies.
To start off the series, I interviewed AJ Deeds of Loving Works. They are a relatively new company that just celebrated their second year in business. When I first met AJ, I was very impressed by his dedication to his products. He told me what a difference the products had made in his life and he wanted to share that with others. When I asked him why he started Loving Works, he said it began as a way for him to provide products, tools and experiences that could help others grow in body, mind, heart and spirit. He said, “When I met Dr. Kyle Morgan (formulator of the Weight Balancing System, Sleep Balancer and other products), Loving Works was the ideal platform to bring forward her amazing inventiveness and help others to grow.”
There are many different ways to sell products. Why did you decide to go the MLM/Direct sales model rather than traditional retail?
We chose the MLM model for several reasons. When people lose weight quickly on the Weight Balancing System, friends and family want to know how they did it. A network appears naturally. In addition, helping families and individual households increase their sources of revenue matched our vision. When people have more resources, they have more choices and can better live a better life and fulfill their own visions. As one household, then two, then ten make better choices, they affect a neighborhood, a town, a community, a region, a country. Want to change the world? Start by helping local people. You’ll change the world, or a significant piece of it, before you know it.
What lesson have you learned that has changed your life?/business?
The underlying message from the most successful network marketers is to never give up. Distributors who are successful could have never predicted what a difference a single day would make until they reached that day. We’ve found this applies to network marketing company leaders as well. We like to use the term “keep going” as that has been the mantra through many difficulties we’ve encountered in this business journey. Knowledge comes from applying learning gained via experiences that are based on mistakes. We know quite a bit as we celebrate our second year in business.
If you could change one thing what would it be?
Since you can’t change the past, it’s not important what could have been done. What’s important is what we are choosing to do right now, today. The experience of network marketing is truly about acting, about taking action. Plans are important. But taking rapid action to recruit, to communicate, to motivate is much more important.
How do you deal with change?
The marketplace, the technology, the channel all change very quickly. One must have both flexibility in method yet steadfastness in principle, in vision, to do well. You can’t chase a dream as you’ll never catch it. You have to create the future you desire. Keep going.
AJ, Thank you so much for your time and sharing your wisdom with ByDesign Technologies and others!!!







