I ran in Target on my lunch hour and as I was leaving a lady in the parking lot yelled at me, “Hey!!! Hey!!!” I turned and looked and did not see anyone I knew so I kept going. Again, the lady yelled, “Hey! Hey!!! Excuuuuuse me!?!!” I turned and looked again and indeed, this lady I did not know was yelling at me. What she did next shocked me. But first, let’s establish the setting….Target parking lot, lunch hour, I was pushing a buggy to my car, she was a full row across the street about 6 cars down yelling to me.
So, after I looked at her the second time and was convinced she was talking to me, she held up a Mary Kay book and said, “Mary Kay, you need any Mary Kay?” I responded, “No thanks, I am good” (while continuing to rapidly increase the number of cars between us.) “You don’t?” she said, “Alright.”
Accosting someone in a parking lot is not a good sales tactic. This should be apparent right?!? But, if it was apparent, then this would not have happened to me. These kinds of desperation tactics explain why people hate the industry.
This is a good industry with great products. Direct selling is a great sales mechanism. Desperation is not good in any business. If you feel like you are at the end of your rope, please don’t go parking lot shopping. Talk to your mentor; find out how to increase your circle of influence. Read up on the DSA 411 website or participate in the DSWA training programs. There is a lot of good knowledge out there and none of it says yell at people in a parking lot.
A final note, this lady was beautiful and her make-up was done perfectly. She was a beautiful example of how well the products work; it was her sales tactics that were ugly.
If you are inexperienced or just at the end of your rope, take the advice I am freely offering. You and your potential customers will be glad you did.