1. Recognize the power of Software.
Direct Selling must embrace technology and recognize that every company is a software company. Software is no longer a piece of your business that allows you to do business, it is your business. It is how you are viewed by the world. Companies that are on outdated technology or stay with software providers that are no longer innovative will be lost. Some of our industries oldest companies are at great risk because their software has become antiquated and bloated and is not
flexible and adaptable. Older companies run the risk of being outsold by newer direct selling companies that understand a flexible platform and are able to adapt quickly.
2. Embrace social media.
It is no longer something a company can do part-time. Direct Selling companies need to have at least one focused employee that serves as their social media chair. Companies that do not post regularly will not have as big an impact as those who do.
3. Give your field what they need.
Direct Selling companies must provide their field with the information they need to be successful. This can be accomplished through a tie-in of the back-office and the tools. Field partners need to know how they can reach the next level of success.
4. Go Mobile.
Direct Selling Companies must invest in mobile technology. While currently only about 10% of purchases are made online through a mobile device, this number is growing exponentially and companies without mobile technology will be left in the dust.
5. Use Video.
Direct Selling Companies must recognize the power of video and harness it. Gen Y is extremely video dependant and other generations are comfortable using it. It is a great way to communicate to the field and build value.
Many of the older companies are relying on customer loyalty to maintain their business. Loyalty is becoming a thing of the past, though company commitment can be maintained with consistent interactions and appreciation. This can only be found in the ways that I have expressed above.
It is important that as your company moves forward into the New Year that it is equipped to be successful. Take time to explore what your company is offering. It could make a huge difference in your future success.